Marco Polo - The China mystery revealed
Brand collateral of TV episode 'MARCO POLO - THE CHINA MYSTERY REVEALED', used to promote the brand of  NATIONAL GEOGRAPHIC and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality.  These marketing aids are intended to make the sales effort easier and more effective.
[ ROLE ]  Art Director
[ TYPE of DESIGN ] Commercial Design. Brand Collateral.
[ Responsibilities ]  CREATIVE DIRECTION & PRINT PRODUCTION
Initiate from colour combinations and typography styles and the overall presentation. Developing brand messaging, communicate values. 
[ CLIENT ]  NATIONAL GEOGRAPHIC
National Geographic EPISODE: 'MARCO POLO - THE CHINA MYSTERY REVEALED' marketing aids